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A Dubai brokerage · Real estate brokerage

Branded sales offers built from Sanity CRM listings and Claude Design

A property listed in the CRM becomes a sales offer in the brokerage's own brand.

For a Dubai brokerage: properties listed in a CRM built on Sanity go into Claude Design, the brokerage's brand guideline is applied, and a branded sales offer comes out.

What it solves

The problem, and what runs now.

  • The problem: An offer made apart from the listing can drift from the property's details.

    What runs now: The offer starts from a property already listed in the Sanity CRM.

  • The problem: Offers made without a brand guideline can end up looking different.

    What runs now: The brokerage's brand guideline is applied to the offer.

  • The problem: A listing record on its own is not something to put in front of a client.

    What runs now: A branded sales offer comes out, built from the listing.

How it runs

Step through the workflow.

  1. Sanity CRM

    Properties listed in a CRM built on Sanity

    Properties are listed in a CRM built on Sanity. A sales offer starts from one of those listings.

  2. Listing

    The listing goes forward

    A listed property is what goes forward, with its details from the CRM.

  3. Claude Design

    The listing goes into Claude Design

    Claude Design is where the offer is crafted, starting from that listing.

  4. Brand guideline

    The brokerage's brand guideline applied

    The brokerage's own brand guideline is applied, so the offer looks like the brokerage.

  5. Sales offer

    A branded sales offer

    Out comes a branded sales offer, built from a real listing.

What we built

Services

  • Sales Collateral

Stack

  • Sanity
  • Claude Design

The full write-up

The problem

A sales offer has to describe a real property accurately and look like it came from the brokerage behind it. For this Dubai brokerage, the property lives in its CRM, built on Sanity, and the look is set by its brand guideline.

What we built

The work lines those up in order: a property listed in the Sanity CRM goes into Claude Design, the brokerage's brand guideline is applied, and a branded sales offer comes out.

The property details come from the listing the brokerage already keeps, and the look comes from its own guideline.

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