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A Dubai real estate company · Real estate · paid social

Meta ads lead attribution for Dubai real estate, down to the video

The client optimises its ads on what converts, and its team responds to each lead by what that lead did.

A sub-domain and targeted Meta ads for each real estate project. Each lead from the ads is traced to its campaign and video, conversions go back to Meta, and the CRM gets a full report.

What it solves

The problem, and what runs now.

  • The problem: A lead arrives with no record of which campaign or video brought them.

    What runs now: Each lead from the ads is traced to its Meta campaign, its video ad and its project site.

  • The problem: Meta is not told which of the leads it sent went on to convert.

    What runs now: Conversions go back to Meta through the Pixel and the Conversions API.

  • The problem: Nothing at the form says which videos a lead watched, or how far.

    What runs now: The CRM gets a full report: the source, each video watched and how far, the gate.

How it runs

Step through the workflow.

  1. Ads per project

    Targeted Meta ads for each project

    Each project runs its own targeted ads on Meta. The video ads send people to that project’s own site.

    • Targeted ads per project
    • Video ads on Meta

  2. A site per project

    A sub-domain for each project

    Each project has its own sub-domain: a landing page with several lead gates and several videos, each video giving different information.

    • A sub-domain per project
    • Several videos, each with different information
    • Several lead gates on the page

  3. Every visit traced

    Campaign, video and behaviour recorded

    The wiring records which Meta campaign and which video ad a visitor came from, which project site they landed on, what they did there and whether they converted.

    • Campaign and video ad recorded
    • How far each video was watched
    • Whether the visitor converted

  4. Three lead gates

    Three ways to convert

    A visitor converts through one of three gates. Which gate they used is recorded with everything else.

    • Request a private session
    • Download the brochure
    • Download the investment guide

  5. Back to Meta

    Conversions sent back to Meta

    Conversion information goes back to Meta through the Meta Pixel and the Conversions API, so the client can optimise its ads on what converts.

    • Meta Pixel
    • Meta Conversions API (CAPI)
    • Ads optimised on what converts

  6. Report to the CRM

    A full report for every conversion

    When a lead converts, a full report goes to the client’s CRM. The report lets the team qualify and score the lead, and respond to each one by what it did.

    • Where the lead came from
    • Which videos, and how much of each
    • Which gate they converted through

What we built

Services

  • Lead Capture & Scoring
  • Lead Qualification
  • Systems Integration

Stack

  • Meta Pixel
  • Meta Conversions API

The full write-up

The problem

A Dubai real estate company advertises its projects on Meta. It wanted each project to run its own targeted ads, and each lead to arrive with a record of what brought them and what they did before converting.

The wiring had to show which campaign and which video brought each lead, and tell Meta which of those leads converted.

What we built

Each project has its own sub-domain, so each can run its own targeted ads on Meta. Every visit is traced to the Meta campaign and the specific video ad that brought it, and to the project site it landed on.

Each site carries several videos, each giving different information, and how far each visitor watches each one is recorded. Visitors convert through one of three gates: request a private session, download the brochure or download the investment guide.

Conversions go back to Meta through the Meta Pixel and the Conversions API, so the client can optimise its ads on what converts. When a lead converts, a full report goes to the CRM: where they came from, what they did on the site, which videos they watched and how much of each, and which gate they converted through.

That record lets the team qualify and score each lead, respond to each one by what it did, and work more efficiently for it. Ad results went up.

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