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ROI'ALL Real Estate · Real estate brokerage

ROI'ALL Real Estate: RFA drafts follow-ups from the last conversation

Agents open a follow-up written in the context of the last real conversation, not a template.

RFA is a custom agentic platform for ROI'ALL Real Estate. It works from the WhatsApp and email history an agent already has with a lead and drafts the next follow-up to review and send.

What it solves

The problem, and what runs now.

  • The problem: A template follow-up ignores what the agent and the lead last talked about.

    What runs now: The draft is written in the context of the last real conversation.

  • The problem: A considered follow-up means going back through the history first.

    What runs now: RFA works from the WhatsApp and email history the agent already has with the lead.

  • The problem: A message sent automatically goes out without anyone checking it.

    What runs now: The agent reviews the draft, edits it if they want, and sends it.

How it runs

Step through the workflow.

  1. History

    The history an agent already has

    RFA starts from what already exists: the conversation history between an agent and a lead, on WhatsApp and by email.

    • WhatsApp conversations with the lead
    • Email history with the same lead

  2. Context

    The last real conversation sets the context

    What the agent and the lead last discussed is where the next message has to pick up. The draft starts there, not from a template.

  3. Draft

    The next follow-up, drafted

    RFA drafts the next follow-up for that lead, customised to the conversation they have already had.

  4. Agent review

    The agent reads it and edits if they want

    The agent opens the draft, reviews it and edits it if they want.

  5. Follow-up sent

    The agent sends it

    The agent sends it. The lead gets a message that follows on from their last conversation.

What we built

Services

  • Custom Platform
  • Agentic Workflow
  • AI Agent

The full write-up

The problem

ROI'ALL Real Estate's agents hold a running conversation with their leads, on WhatsApp and by email.

The next follow-up has to pick up from that conversation. A template cannot: it reads the same whatever was said last. Writing each one from scratch means going back through the history first.

What we built

RFA is a custom agentic platform built for ROI'ALL Real Estate. It works from the conversation history an agent already has with a lead and drafts the next follow-up, customised to that lead and written in the context of the last real conversation.

The agent opens the draft, reviews it, edits it if they want, and sends it. RFA does the drafting; the decision to send stays with the agent.

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