Everyone will sell you the WhatsApp Business API. We wire it into how your business actually runs.

It is the interface that lets software send and receive WhatsApp messages on your business number — as opposed to the free WhatsApp Business app, which runs on one phone. You need it when more than one person answers the same number, when replies have to come from a live system rather than someone's memory, or when the conversation has to end up somewhere your managers can see. Below that, the free app is genuinely enough.

Those are platforms. They give you access to the channel and a shared inbox, and they are good at that. We are the implementation layer: connecting the channel to your CRM, your inventory, your pricing, your internal systems, and building the behaviour that is specific to how your business sells. Where a platform's connector stops — a system it does not support, a rule that is yours alone, data that has to be joined from two places that disagree — is where custom code starts.

We handle the provisioning side with you — your number, verified profile and message templates set up properly — through the official channel for that. Our work is everything that sits behind the channel: the integration, the logic, and the systems the conversation feeds.

Yes, and this is the part most implementations skip. We connect the assistant to the same live source your website reads, so availability, price and specification come from the record rather than from a script someone wrote six months ago. When the question outgrows it, it hands off to a person with the conversation attached.

Yes. We integrate with HubSpot, Zoho, Salesforce and Pipedrive, and with in-house systems through their API. Conversations land against the right contact with source, owner and history, so a lead is not something that exists only in one person's phone. If your CRM is capable of more than you currently use, we will say so before proposing anything new.

Not necessarily. An existing number can usually be migrated, though it can only live in one place at a time — the app or the API, not both. We work out which route causes the least disruption during discovery, before anything is switched.

Yes. We build bilingual English and Arabic conversation flows, and right-to-left content handling is standard in our work.

The first conversation is free and costs you nothing but an hour. If the work looks real, we run a paid discovery to understand how your business actually operates, then come back with a recommendation and a phased quote. You are never asked to approve a number before anyone has looked at your systems.