Pricing
Transparent Pricing. No Surprises.
Choose your platform tier. Add intelligence if you need it. Know exactly what you are paying for.
* All prices in AED, exclude 5% VAT.
How It Works
Two Components. One Clear Price.
Platform Tier
Design + ScaleDefines design craft, interaction quality, UX process, and site scale. Fully independent of intelligence.
- Custom design
- CMS + content management
- Hosting + maintenance
- Page count and functionality scope
Intelligence Package
AI + AutomationDefines how smart the platform is: chatbot level, lead scoring, CRM depth, and automation. Can be added to any platform tier at any level.
- AI chatbot
- Lead intelligence
- AI-SEO optimisation
- Content automation
- AI-powered locale
- Custom integrations
A Core platform with Full intelligence costs more per month than a Scale platform with no AI. You only pay for what is actually being delivered.
What's Included
Compare Plans at a Glance
Platform Tiers
| Core | GrowthPopular | Scale | |
|---|---|---|---|
| Build from | AED 18,000 | AED 45,000 | AED 90,000 |
| Unique pages | Up to 8 | Up to 15 | Up to 25 |
| Design | Clean, functional, custom components | Refined UI with micro-interactions | Art-directed, bespoke animations |
| Interaction design | - | Custom section designs | Custom per section |
| Performance | Standard | Optimised | Premium engineering |
| Design reviews | 1 round | 2 rounds | 3+ rounds |
| UX strategy | - | - | Yes |
| Sanity CMS | Yes | Yes | Yes |
| Basic SEO setup | Yes | Yes | Yes |
| Lead capture forms | Yes | Yes | Yes |
| Search + filtering | - | Yes | Yes |
| Interactive maps | - | Yes | Yes |
| Multilingual + RTL | - | - | Yes |
| Mobile responsive | Yes | Yes | Yes |
Intelligence Packages
| None | Standard | FullMost Value | Custom | |
|---|---|---|---|---|
| Build add-on | AED 0 | AED 20,000 - 30,000 | AED 50,000 - 75,000 | Custom quote |
| AI Chatbot | - | Level 2 - CMS-connected | Level 3-4 - Adaptive / Agent | Fully custom trained |
| Lead Intelligence | - | Rule-based scoring | Behavioural + AI-powered | Custom ML model |
| AI-SEO Optimisation | - | - | Yes | Yes |
| Content Automation | - | - | Yes | Yes |
| AI-Powered Locale | - | - | One language | Fully bespoke |
| Custom Integrations | - | One CRM + WhatsApp auto-response | Advanced CRM + behavioural automation | Any system, fully bespoke |
| Best for | Design-led sites | Starting with AI lead capture | High-volume automated leads | Enterprise |
Intelligence packages are fully independent of platform tier. Add any package to any tier.
Get Your Quote
Build Your Package
Select your platform and intelligence level to see your estimated investment.
1. Choose your platform
2. Add intelligence
Your Estimate
Growth + No AIBuild from
from AED 45,000
Monthly from
AED 1,200/mo
Platform baseAED 1,200/mo
Intelligence-
SLA24-hour response
Commitment12 months
Dev hours3 hrs/mo included
Key features
Everything in Core
Search + filtering
Interactive maps
Analytics dashboard
3. Get your detailed quote
Final pricing confirmed during strategy call. All prices in AED, exclude 5% VAT.
Real-World Examples
See What Others Pay
Find a business like yours. Platform + intelligence + build cost + monthly fee.
Dental Clinic
CoreNone
Build fromAED 22,000 - 28,000
MonthlyAED 750/mo
Real Estate Agency
GrowthStandard
Build fromAED 65,000 - 75,000
MonthlyAED 2,500/mo
Boutique Hotel
GrowthStandard
Build fromAED 70,000 - 85,000
MonthlyAED 2,500/mo
High-Volume Lead Op
CoreFull
Build fromAED 70,000 - 95,000
MonthlyAED 4,550/mo
Luxury Brand
ScaleNone
Build fromAED 90,000 - 120,000
MonthlyAED 2,500/mo
Off-Plan Developer
ScaleFull
Build fromAED 140,000 - 165,000
MonthlyAED 6,300/mo
Detailed Pricing
Granular Breakdown
Reference pricing for individual capabilities. All prices are one-time build costs unless noted.
Enterprise
Need Something Bigger?
Enterprise is a different product category. You own everything: source code, design system, CMS, data, and infrastructure. No vendor lock-in. No licensing dependency on ShapeShifters.
Two paths: Managed by ShapeShifters (we host, maintain, and evolve on your infrastructure) or Managed by your team (we build, document, and hand over completely with 90-day transition support).
Starting from AED 200,000+
Terms
The Fine Print
Payment
50% on kickoff, 50% on delivery before launch. Monthly retainers invoiced on the 1st of each month. Net 7 payment terms.
IP Ownership
Managed tiers: ShapeShifters retains the codebase. Client owns all content, data, media, and leads. Enterprise: client owns 100% of all IP from day one. Codebase buyout available on request.
Scope Changes
Quoted at AED 450/hour. Confirmed in writing before work begins. Included dev hours cover maintenance and minor fixes only, not new features or pages.
Cancellation
After minimum commitment period. 30 days written notice. Full CMS content export provided.
VAT
All prices exclude UAE VAT (5%). Added to all invoices. TRN available on request.
Third-Party Costs
CRM subscriptions and WhatsApp API provided by client. Sanity Growth plan and AI API usage covered by ShapeShifters on managed tiers. Enterprise infrastructure costs are client responsibility unless agreed otherwise.